“Mystical scenery, historical attractions and cosy places to warm up along the way. In short, it’s a place to dream.”

“Mystical scenery, historical attractions and cosy places to warm up along the way. In short, it’s a place to dream.”

Discover dramatic landscapes, carved by granite and ice, as the SnowRoads wind from the picturesque market town of Blairgowrie through to the highland village of Grantown-on-Spey. Enjoy something new at every turn as you traverse the highest public roads in Britain and spot a curious glimpse of snow on the hill tops almost all year round.


There's so much to see and do, on and around the SnowRoads, there really is something for everyone.  Explore your interests using our categories and plan your trip by building and cutomising your own itinerary.  Click on the heart next to the places you would like to visit to add them to your favourites.  You will see the stop-overs you select appearing in your SnowRoads basket and, when you are ready, can send your itinerary to the SnowRoads mobile app or e-mail it to a friend to start your SnowRoads adventure...  Look out for three scenic route installations enticing you to discover new perspectives.  Add them to your itinerary for a great photo opportunity.


Food and Drink
Just as varied and exciting as the landscape, refuel with local produce from venison and salmon to cake and a cuppa.
Learn about Scotland's fascinating and complex history at each and every turn of your SnowRoads adventure.
Outdoor Activities
The SnowRoads offer huge opportunities to access the outdoors with a diverse range of activities for all abilities.  
SnowRoads is home to unique and stunning architecture from bothies to castles and places of worship.
You can't go far on the SnowRoads without stumbling upon a castle, from rustic ruins to grand gardens and tours.
Arts and Crafts
You will find artists, makers and designers in the communities all along the SnowRoads who are inspired by its landscapes, nature...
Set yourself against the 90 miles of the SnowRoads.  An abundance of off-road and mountain biking opportunities make it a...
Learn about, sample and shop our water of life and increasingly popular Scottish gin.
Hidden Gems
SnowRoads champions a road less travelled.  Discover a wild and untouched area with hidden treasures.
Be sure to take in the dramatic scenery and stop off for moments of reflection within this ancient landscape.
With mountains high enough, rivers wide enough and valleys low enough, the SnowRoads is the perfect place to go wild and get...
Whether you fancy walking through ancient woodland or hopping through heather on a hilltop, the SnowRoads is a rambler's dream.
The SnowRoads and the Cairngorms National Park are world-renowned as one of the best locations to spot rare and endangered wildlife...


Each SnowRoads area is unique and offers plentiful places to shop, eat, drink and stay. Whether you are looking for bed, breakfast and banter, hostelling and hot tubbing or a luxury hotel with a roaring fire, the SnowRoads offers the best in Scottish hospitality. 

SnowRoads are slow roads...

With so much to see and do, a minimum of three to five days for your road trip is recommended to build happy memories and unearth the stories in this wild and untouched area. Each and every turn of the SnowRoads is packed with incredible experiences, fun days out and cultural and natural attractions, all peppered with native flora and fauna.


Live like locals in the SnowRoads communities and experience a range of year-round events. From live music, arts and crafts workshops and exhibitions, food and walking festivals through to the most prestigious highland gatherings in the world.

OUTDOORS · 1 March, 2018 - 3 March, 2019

Braemar Mountain Festival

The second Braemar Mountain Festival will take place between 28 Feb- 3th March 2018. Our Festival is a celebration of the mountains in winter and includes workshops on ski touring and telemarking, winter skills and avalanche awareness, low level... read more

ARTS AND CULTURE · 1 December, 2018 - 23 February, 2019

In Miniature - Art exhibition

New miniature scottish fine art images by Butterworth. Original paintings by howard and Mary Louise Butterworth. Available to purchase with Own Art finance

TALKS AND WORKSHOPS · 18 February, 2019

Evening Talk: My Diseases and Other Animals by Mike Dilger

My Diseases and Other Animals is a whistle-stop tour around the world in fifty minutes. This illuminating, fun and yet informative lecture, recounts Mike's travels over three continents while working as a research biologist in the world's tropical... read more

TALKS AND WORKSHOPS · 21 February, 2019

Evening Talk: Why Feather Trumps Fur by Mike Dilger

Why are there so many more birdwatchers out there than mammal spotters? In this irreverent lecture Mike reveals why birds, as a group, are always at the top of his ‘must see' list, while mammals languish down the bottom with slugs and... read more

MUSIC AND DANCE · 22 February, 2019 - 29 November, 2019

Where 2 Today's Monthly Ceilidh/Music Afternoon

All welcome to join in our monthly Ceilidh, run by our fab team of volunteers.Traditional Scottish Music, homebaked afternoon teas, Raffle, etc.. Transport is available if booked in advance.


Spring Star Cluster

Come and view spring star clusters with our astronomical guides, in the event of a cloudy night there will be an indoor presentation instead.

Discover more events...
Take us with you!
Download our mobile app and enhance your SnowRoads adventure with:
  • Audio guides, videos and music
  • Interactive maps and nearby recommendations
  • An augmented reality treasure hunt

Discover a road less travelled...

Travel the scenic way on the Snow Roads North or South with the opportunity to link the rest of the Cairngorms National Park such as historic Badenoch and Strathspey and Carrbridge and many other areas and attractions including the Malt Whisky Trail, Royal Deeside and other scenic routes including the North East 250 or Inverness and the North Coast 500.