“Mystical scenery, historical attractions and cosy places to warm up along the way. In short, it’s a place to dream.”

“Mystical scenery, historical attractions and cosy places to warm up along the way. In short, it’s a place to dream.”

Discover dramatic landscapes, carved by granite and ice, as the SnowRoads wind from the picturesque market town of Blairgowrie through to the highland village of Grantown-on-Spey. Enjoy something new at every turn as you traverse the highest public roads in Britain and spot a curious glimpse of snow on the hill tops almost all year round.


There's so much to see and do, on and around the SnowRoads, there really is something for everyone.  Explore your interests using our categories and plan your trip by building and cutomising your own itinerary.  Click on the heart next to the places you would like to visit to add them to your favourites.  You will see the stop-overs you select appearing in your SnowRoads basket and, when you are ready, can send your itinerary to the SnowRoads mobile app or e-mail it to a friend to start your SnowRoads adventure...  Look out for three scenic route installations enticing you to discover new perspectives.  Add them to your itinerary for a great photo opportunity.


Food and Drink
Just as varied and exciting as the landscape, refuel with local produce from venison and salmon to cake and a cuppa.
Learn about Scotland's fascinating and complex history at each and every turn of your SnowRoads adventure.
Outdoor Activities
The SnowRoads offer huge opportunities to access the outdoors with a diverse range of activities for all abilities.  
SnowRoads is home to unique and stunning architecture from bothies to castles and places of worship.
You can't go far on the SnowRoads without stumbling upon a castle, from rustic ruins to grand gardens and tours.
Arts and Crafts
You will find artists, makers and designers in the communities all along the SnowRoads who are inspired by its landscapes, nature...
Set yourself against the 90 miles of the SnowRoads.  An abundance of off-road and mountain biking opportunities make it a...
Learn about, sample and shop our water of life and increasingly popular Scottish gin.
Hidden Gems
SnowRoads champions a road less travelled.  Discover a wild and untouched area with hidden treasures.
Be sure to take in the dramatic scenery and stop off for moments of reflection within this ancient landscape.
With mountains high enough, rivers wide enough and valleys low enough, the SnowRoads is the perfect place to go wild and get...
Whether you fancy walking through ancient woodland or hopping through heather on a hilltop, the SnowRoads is a rambler's dream.
The SnowRoads and the Cairngorms National Park are world-renowned as one of the best locations to spot rare and endangered wildlife...


Each SnowRoads area is unique and offers plentiful places to shop, eat, drink and stay. Whether you are looking for bed, breakfast and banter, hostelling and hot tubbing or a luxury hotel with a roaring fire, the SnowRoads offers the best in Scottish hospitality. 

SnowRoads are slow roads...

With so much to see and do, a minimum of three to five days for your road trip is recommended to build happy memories and unearth the stories in this wild and untouched area. Each and every turn of the SnowRoads is packed with incredible experiences, fun days out and cultural and natural attractions, all peppered with native flora and fauna.


Live like locals in the SnowRoads communities and experience a range of year-round events. From live music, arts and crafts workshops and exhibitions, food and walking festivals through to the most prestigious highland gatherings in the world.

FOOD AND DRINK · 28 April, 2018 - 24 November, 2018

Ballaters Farmers Market

Ballater Farmers Market is held on the 4th Saturday of every month (April-November) It is held on the Ballater Glenmuick Church green and runs from 10am - 2pm and has a variety of local food stalls. We are passionate about supporting locals and... read more

FAMILY · 13 November, 2018 - 24 December, 2018

Visit from Santa and his Reindeer

A Visit from Santa and his Reindeer on Christmas Eve! Join us at the entrance of the main building and allow Santa himself to introduce you to some of his lovely reindeer! Mulled wine, hot chocolate, and mince pies will be available.

SPORT · 24 November, 2018

Highland League Football Match

Highland League: Strathspey Thistle FC v Fraserburgh FC, Seafield Park, 3pm (Subject to weather - if in doubt, supporters please phone 07826 619110).

TALKS AND WORKSHOPS · 25 November, 2018


Doreen Wood will chair a panel of Braemar local residents, who will give their recollections of yesteryear. This is a repeat of the well received event, given earlier in the year, although the panel will comprise of different people.

TALKS AND WORKSHOPS · 26 November, 2018

Evening Talk: Freshwater Fishes of Britain by Jack Perks

Jack is a wildlife photographer and cameraman working on various shows like Springwatch, Countryfile and The One Show56 species swim below our water but how many can you name? This talk goes through the species in detail with underwater... read more

TALKS AND WORKSHOPS · 29 November, 2018

Evening Talk: Put Away that 500mm by Jack Perks

Jack is a wildlife photographer and cameraman working on various shows like Springwatch, Countryfile and The One Show. One of my trademark techniques is using wide angle lens to capture all kinds of wildlife from birds, mammals and reptiles... read more

Discover more events...
Take us with you!
Download our mobile app and enhance your SnowRoads adventure with:
  • Audio guides, videos and music
  • Interactive maps and nearby recommendations
  • An augmented reality treasure hunt

Discover a road less travelled...

Travel the scenic way on the Snow Roads North or South with the opportunity to link the rest of the Cairngorms National Park such as historic Badenoch and Strathspey and Carrbridge and many other areas and attractions including the Malt Whisky Trail, Royal Deeside and other scenic routes including the North East 250 or Inverness and the North Coast 500.